25.05-
28.05
2017
#UNFINISHED17 May 25th – May 28th, 2017!
Click on the photo to see bio.
Adrian Oianu was born in Constanta, Romania and started his career with studies at the European Institute of Design in Milan and Parsons & Ottis Art University in Los Angeles. After designing for several international brands such Richard Tyler or Liz Clairborne - DKNY Jeans, he launched his own line Adrian Oianu in New York in 2001. Between 2006 – 2009 he positioned the brand on the Romanian market as a contemporary line with strong influences from the traditional costume. He focuses on contemporary design that combines new techniques and shapes with authenticity & tradition. Oianu launched tens of prêt – a – porter collections and had presentations and events across all the major cities in the country, as well as begin a pioneer of the Live FB Fashion Shows on the Romanian scene.
Afredo Jaar is an artist, architect, and filmmaker who lives and works in New York City. Jaar’s work has been shown extensively around the world. He has participated in the Biennales of Venice (1986, 2007, 2009, 2013), Sao Paulo (1987, 1989, 2010) and Documenta in Kassel (1987, 2002). Jaar has realized more than sixty public interventions around the world. Over fifty monographic publications have been published about his work.
Alexandria Algard is an architect and was elected President of Norway’s National Association of Architects in 2015, as the youngest president ever. In addition to holding this coveted position, she also runs her own business.
Alexandru Berceanu is the initiator and deputy director of the CINETic project of “I.L. Caragiale” UNAT. As an independent stage director and cultural manager, Alexandru has produced more than 15 independent and state theater plays, which were awarded national and international prizes. With an interest in new dramaturgy and expanding the areas of performance expression, Alexandru collaborates within interdisciplinary projects in the visual area such as the Submersive and subversive installation 1958-1968 or within the graphic novel Mickey on the Danube, “Jumătatea Plină” Publishing House. Alexandru Berceanu is a founding member of dramAcum, an NGO operating in the field of developing new dramaturgy.
Alice Cabaret is an urban strategist with extensive experience in creative urban regeneration and innovation. She is the founder and director of The Street Society, a collaborative agency that designs and implements innovative urban projects with architects, designers, artists and entrepreneurs around the world. Alice is also the co-founder and director of GRIND Cities, a pop-up lab for urban research and experimentation.
Alvy Ray Smith is the cofounder of two successful startups: Pixar - see Pixar founding documents - (sold to Disney) and Altamira (sold to Microsoft). First director of computer graphics at Lucasfilm. Original member of the Computer Graphics Lab of the New York Institute of Technology. First Graphics Fellow at Microsoft. At Xerox PARC for the birth of the personal computer. Received two technical Academy Awards, for the alpha channel and digital paint systems. Invented the first full-color paint program, the HSV (or HSB) color transform, and the alpha channel. Directed the Genesis Demo in Star Trek II: The Wrath of Khan. Hired John Lasseter and directed him in The Adventures of André & Wally B. Proposed and negotiated the Academy-Award winning Disney computer animation production system, CAPS. Instrumental, as a Regent, in initiating the Visible Human Project of the National Library of Medicine. Star witness in a trial that successfully invalidated five patents that threatened Adobe Photoshop. Active in the development of the HDTV standard. Holds Ph.D. from Stanford University and honorary doctorate from New Mexico State University. Member of the National Academy of Engineering. Fellow of the American Association for the Advancement of Science, and Fellow of the American Society of Genealogists. Published widely in theoretical computer science and computer graphics. Creator of many pieces of computer art, including Sunstone in the collection of the Museum of Modern Art in New York. Holds four patents. Now writing a book, A Biography of the Pixel.
Andrei Lascut began his career in marketing more than 14 years ago. At the beginning of his carrier he mixed marketing with technology working for software and ISP companies. He continued for the next 8 years working in big FMCG and e-commerce companies like Ursus and eMag. As a Brand Manager for Grolsch, Andrei developed the Grolsch brand positioning, creative platform, digital strategy and content pillars. He was part of the Grolsch global marketing team, as a marketing consultant, developing from Amsterdam the brand’s global digital marketing strategy. In the past years Andrei has started his own digital agency, The Temple, under a new concept developed by him: Human Marketing. Together with IAA School, he also developed the Digital Module, the first digital marketing school focused on digital marketing strategy in Romania.
Bogdan Nicolai is a radio host, television writer, corporate events presenter, blogger and endorser for several major brands. He has been featured on hundreds of radio and television shows like Screenwriter at "Vocea României" (The Voice), Presenter at "Alarma ProFM", Head of Programming at MTV, and Host of an online cultural show called "Life Couch". He is also a well known comedian whose Youtube channel, "Destul TV" has been a viral hit.
Capucine Gros is a Switzerland-born artist who grew up in France and China. She moved to the United States in 2007 to attend the Savannah College of Art and Design where she received a BFA in Painting and New Media Art. She now lives and works in Harlem, New York. Capucine has completed projects breaching in and out of the art world, from screen-printing workshops in public schools in Savannah, GA, to year-long performances recording her interactions with others as well as life-long paintings or annual hand-made books. In 2011, she completed a residency at the Elizabeth Foundation for the Arts, NY and was most recently artist-in-residence at the Webb School of Knoxville, Knoxville, TN. She has participated in exhibitions around the world, including the Orange County Center for Contemporary Art, Santa Ana; BoxHeart Gallery, Pittsburgh; l’Espace Beaurepaire, Paris and Purple Roof Gallery, Shanghai. In addition to her own studio practice, Capucine also collaborates with other artists, notably Alfredo Jaar and Nene Humphrey.
Cosmin Haias Haias is an artist, member of Art Encounters foundation artistic board and an automation engineer leading the manufacturing process, design and marketing department for Lives-International France, one of the leading company in thermal validation and mapping systems for bio-pharma industry. Interested in combining technological processes with the artistic creation process, he is concerned with the discovery of new means of artistic creation by resorting to technological environments or information technology, methods he uses later to present ideas about moral human values and criticize the skirmishes of the contemporary society.
Daniel Jones has edited the Modern Love column in the Sunday Styles section of the New York Times since its inception in 2004. His books include “Love Illuminated: Exploring Life’s Most Mystifying Subject (with the Help of 50,000 Strangers),” two essay anthologies—“Modern Love” and “The Bastard on the Couch”—and the novel “After Lucy,” which was a finalist for the Barnes & Noble Discover Award. Jones is a weekly guest on the Modern Love Podcast, a joint production of WBUR-Boston and The New York Times, which had 20 million downloads in its first year. He has appeared on NBC’s Today Show, CBS This Morning, ABC News, CNN and NPR, and his writing can be found in The Times, Elle, Parade, Harper’s Bazaar and elsewhere. He lives in Northampton, Massachusetts and in New York City.
Emillian Dan Cartis is a Strategic Thinker and Product Designer, leading the discipline of Product Design + Innovation for PepsiCo Europe. Emil spent 14 years in New York City with several top design studios and corporations, lastly with PepsiCo Global Design Innovation. He completed a Masters in Industrial Design at Pratt Institute as Fulbright Scholar, and Masters in Product and Strategic Design at Aalto University in Helsinki, Finland. In efforts to #giveback, he initiated in 2014 Romanian Design Council with the role of educating, advocating collaborating and growing design as a strategic discipline for innovation and growth for Romania. As well, he began teaching at his Alma Matter, University of Art and Design Cluj-Napoca the first ever Design Innovation course. In his spare time, Emilian spends time coaching, or imagining new possibilities on the role of design thinking in start-ups, business, and technology. He loves to sail and race, and has been skipper and member of the New York sailing community since 2008 with the Manhattan Sailing Club. He may be spotted sailing in Caribbean or Mediterranean waters, during cold winter months.
Enrico Bossan has been leading editorial projects for years, discovered young talents and following them as a mentor in their creative research. Having started his career as a photojournalist 30 years ago, Bossan's works have been published in important international magazines.
Felix & Paul Studios is dedicated to storytelling through the medium of cinematic virtual reality. The studio combines technological innovation with a unique, pioneering and in-depth approach to the new art of virtual reality storytelling - creating high-end original cinematic experiences (Nomads and Strangers) and collaborating with existing franchises (Jurassic World, Cirque du Soleil and Wild) and world-renowned personalities (President Bill Clinton, LeBron James, President Barack Obama).
Guillaume Vaslin-Reimann is a French-German entrepreneur with operations in Paris, Vienna and Berlin. He is recently involved in the field of social entrepreneurship through co-founding VIRTŪ in November 2015, an ethical lifestyle brand for men empowering communities in LatAm. Guillaume specialises in creative direction, branding and user-centered digital strategies. Previously, he was the CEO of The European Magazine, an offline & online debate platform (acquired by the Weimer Media Group in 2015) and a partner of the digital communication agency JUNGMUT. He founded his first company at 21, the mobile games studio eelusion (acquired by Convotis AG in 2013), creating one of the first augmented reality games in Europe. His latest venture, VIRTŪ, is his opportunity to prove a lean business can also have a social impact while maintaining profitability.
Ian Daly Ian has been writing and thinking about culture since 2003, when he was senior writer for Details at Conde Nast in New York City. His stories have taken him everywhere from The Congo to backstage with Ozzy Osbourne. He then spent seven years in leading strategic roles at various advertising agencies in New York and Los Angeles, helping global brands such as Apple (where he led strategy on two iPhone campaigns and the launch of Apple Music), Converse, Johnnie Walker, and Canon tell their stories. He has been head of strategic planning at Anomaly, New York, and Chief Strategy Officer at The Barbarian Group, a digital creative agency.
Ioana Filip started her career as a copywriter in 2006 and is now one of the youngest ECD in Europe. After working for most major brands in the market, at 26, she was named Group Creative Director of McCann Bucharest for all the Coca-Cola Company brands. With a mixed experience of digital and integrated, at 29 she's named Executive Creative Director in MRM//McCann, one of the most awarded digital agencies in the region, to take the creative team to a next level of digital integrated campaigns. Her work has been awarded in shows like Cannes Lions, Eurobest, Webby, Golden Drum, Euro Effie and many others local and international shows. She is a frequent juror in advertising festivals like Cannes Lions, New York Festivals, Clio Awards, ADC Global, Golden Drum and Ad Stars and a speaker of many local and international advertising festivals, including two times in Eurobest (2014, 2016) and Golden Drum in 2016. She has been named Young Professional of the Year by the IAA organization and one of the “30 under 30″ to watch by Forbes Magazine.
Jason Grullon is the co-founder of the ethical fashion brand VIRTUROCKS and the ethical fashion platform DelCayo. He is a Social Entrepreneur bred in the Dominican Republic and a former consultant for international development agencies like GIZ, unicef and UNDP. After his MA in law and business in 2015, he decided to co-create Virtū in order to help in bringing fairness and innovation to the production of garments around the world, starting with his country. He's in charge of corporate vision, social development and market disruption.
Josh Begley is a data artist and app developer based in Brooklyn, New York. He is the creator of Metadata+, an iPhone app that tracks U.S. drone strikes. Appropriating publicly available satellite imagery, Begley's work takes advantage of application programming interfaces, or APIs, to build collections of machine-generated images about quotidian life. His work has appeared in Wired, The New York Times, NPR, The Atlantic, The Guardian, New York Magazine, and at the New Museum of Contemporary Art. Begley holds degrees from the University of California, Berkeley and New York University. He currently works at The Intercept, a publication of First Look Media. He is represented by Robert Koch Gallery, San Francisco.
Justin Durazzo is the Associate Director of Interactive @ Droga5 New York. He's an influential part of the creative process and execution across multiple projects and organizations including Under Armour, Google, Hennessy, UNICEF Tap Project, Prudential, Mail Chimp, NY Times and a host of other agency initiatives to constantly foster organic culture. Known for his non-traditional approach to productions, he is always playing with emerging art and technologies with a focus on craft and narrative.
Laura Nedelschi is a CD with a copywriter's heart and solution-oriented mind. She loves the teaching and employing parts of her job - maybe because they always make her hunt for people smarter than she is. Her 17 years of agency life taught her to appreciate the high value of the before-afternoon-coffee-jokes as much as she appreciates a good brief. And she really appreciates a good brief!
Liviu Popescu is a successful HoReCa entrepreneur, with 20 years of experience in Hospitality won exclusively in premium locations with highest quality standards. In 2005, together with Mihai Popescu, his twin brother, Liviu opened the first location, Fratelli Espresso Bar. From here, the journey began and Fratelli became today a reference name in HoReCa industry, with five own locations and five franchises all over Romania.
Luca Zamoc was born in 1986 in Modena. Since his early age he was inspired by influences as different as 80′s comics, mithology and human anatomy. He attended the New Academy of Art in Milan and graduated with a bachelor of Graphic Design & Art Direction. His work range between several media such as digital, mural, ink on paper illustration and comic art. In the last four years he’s been working and living in different cities as Milan, Berlin, London, Los Angeles, Istanbul and Barcelona. He's currently back in Modena.
Lucy Styles is project architect at Kazuyo Sejima + Ryue Nishizawa & Associates / SANAA. She is currently responsible for La Samaritaine project in Paris and the Auckland Castle Walled Garden redevelopment in the UK. During her time at SANAA she completed the Serpentine Pavilion, the Louvre-Lens museum in northern France and worked extensively on the Bocconi Urban Campus in Milan. Having taught for several years at ETH Zurich, she now teaches at Angewandte Institute of Architecture in Vienna. Lucy very recently started her own studio, designing an exhibition on the Japanese House now at the Barbican Gallery in London.
Marius Hodea started his career in environmental, space, and industrial design and directed towards experiencing space in real or virtual life combined with technology that would make it a unique and new experience.
Max Stossel is an award winning poet + filmmaker, and one of the leaders of Time Well Spent, a movement to align technology with our humanity. His work consistently goes viral, has spanned across 14 languages, won multiple film festivals, and influenced the way digital media organizations tell the stories of mass murder in the news. Before entering the worlds of poetry, film & digital activism, Max was a media strategist with an extensive background in social. The merging of these fields allows him to provide a fascinating perspective on the state of modern culture and the digital world.
Micha Bruinvels has been at World Press Photo since the beginning of the millennium, starting as a project manager for youth education, corporate publications and the Children’s Jury. He is currently holding the position of Director of Contests Bruinvels became responsible for the World Press Photo Contest as of 2004, managing entries and the judging for the photo contest, initiated and developed the digital storytelling contest, organizes the Festival that celebrates its winners and other industry professionals, and travels the world representing World Press Photo at lectures, exhibitions and festivals.
Mihai Botarel started his career in Bucharest, Romania, as Junior Copywriter at Ogilvy. He later joined GMP and Leo Burnett, picking up several local and international awards, including the first ever Cannes Lion for Romania in 2007 and the IAA Excellence Award for Creativity.
Oana Stanescu is a founding partner at Family, a New York based design practice. Prior to joining Family, Oana worked at a diverse array of award-winning offices around the world including Herzog and De Meuron, OMA and SANAA. She has also contributed to numerous architectural publications such as Domus, MARK and Abitare and co-taught a seminar at the Graduate School of Architecture, Planning and Preservation at Columbia University as well as studio Core I at MIT in Cambridge. She is also a frequent critic at various schools like Yale University, MIT, GSD and GSAPP, in addition to lecturing in places like AIA Memphis and The University of Memphis, University of South Florida, University of Arizona, Women in Design - Denver, Neocon and AIA Chicago or Design Miami in collaboration with UN , Miami Beach. Oana’s work has been celebrated in publications such as the New York Times, Forbes, Madame Figaro, Architect Magazine, New York Magazine, Mark, Time magazine or Cultured, to name a few.
Oana Vainer was born in Bucharest, studied at the University of Fine Arts in Bucharest and subsequently at the Academy of Fine Arts in Stuttgart and Tallinn. She won the Academy Prize of the Fine Arts in Stuttgart and the DAAD Prize. In 2014 she holds the scholarship Cité Internationale de Paris, granted by the State Ministry of Baden-Wuerttemberg for Sciences, Research and Arts. Oana Vainer's recent works deals with the personal and social realities of a de facto purely contractual and monetary policy of European Union.The working utensils in her works are objects that display a common past, videos or even her own body.
Onika Simon is an unorthodox strategist who has been directing how global brands and businesses evolve for over 15 years. Born and educated in London, she studied Philosophy at the University of Manchester, then began her career with the WPP Group in New York, on Monday September 10th 2001. Her talent for connecting behaviour patterns with design opportunities, especially for teens and frequent travelers, has led to successful product, marketing and business innovations for a client list that includes Adidas, Apple, Levi's, Red Bull, Samsung and the French Ministry of Defense.
Pavel Braila took part in numerous international art exhibitions and film festivals with films, videos, installations, photos, and performances. In 2002, his film “Shoes for Europe” was shown at the documenta11 in Kassel. In 2003, he was selected by Phaidon in the list of 100 best artist in the world (Cream 3). In 2004, Brăila initiated the unique project “Alte Arte” - a TV Magazine on Contemporary Art that was produced by artists and broadcasted on Moldova’s national TV.
Radu Georgescu is currently Founding Partner at Gecad Ventures. With over 20 years experience in founding and developing companies, his primary focus is on Software, Internet, eCommerce. Some of the most successful exits that Radu Georgescu managed include acquisition of Vector Watch technology by Fitbit in 2016, Avangate by Francisco Partners in 2013, ePayment business by Naspers in 2010 and RAV antivirus technology by Microsoft in 2003. He is also Board Director and Adviser to a number of start-up and mature technology companies.
Rob Fitzpatrick is a tech entrepreneur of 10 years and the author of The Mom Test book, a practical handbook on how to talk to customers and learn if your business is a good idea, even when everyone is lying to you.
Sergiu Ardelean is an Austro-Romanian entrepreneur who for the last 10 years built an AR agency in Vienna which served clients like Volkswagen and Audi in 42 countries. From the beginning of this year he’s been working on a StartUp that envisions the combination of haptic and digital art through augmented reality. The projects with world famous museum and galleries in Vienna, Munich and Shanghai show that the art scene is ready for the new dimensions augmented art can bring.
Venturi & Vasiljević 's research is carried by a unique attitude that incorporates the immaterial dimension into monumental forms, intertwining different elements from music, performance and architecture. Based in Milan, they collaborate since 2014.
Virgil Abloh is an architect, creative director, and designer. After earning a degree in Civil Engineering from the University of Wisconsin Madison, he completed a Master´s degree in Architecture at the Illinois Institute of Technology. It was here that he learned not only about design principles but also about the concept of collaborative working. He studied a curriculum devised by Mies van der Rohe on a campus he had designed.
GOLAN consisting of Alex, Ernesto and Mihai, started in 2013 as an electro project with Cuban and jazz influences, after Alex heard Ernesto play during a trip to Cuba and asked him to move to Romania and start making music together. They named it Golan, meaning “hooligan”, but their sound is far from the coarseness the name would suggest.
NEXT EX is a band founded in Bucharest in 2016, by Andrea, Robert and Sergiu. The western-influenced sound of the trap-pop-alternative genre is found in a personal manner in the composition and production of their upcoming debut album "Superhero".
RATB which stands for Robin and the Backstabbers, established in Bucharest in 2010, they quickly became an important name in the local alternative music scene with their provocative, poetic lyrics and their eclectic blend of rock, indie and tasteful pop hints.
The Mono Jacks are a collection of thoughts and feelings in musical form. You’ll easily feel this when you watch one of their thoughtful, energetic live shows and you’ll also notice that underneath a layer of pervasive melancholy they have a rawness that will captivate you. The band, founded by Romanian grunge icon Doru Trăscău in 2008, released a debut album and two EPs so far. The releases have been enthusiastically received by the audience, and the band gained considerable live exposure in the years since its inception, touring in clubs but also playing big festivals in Europe: Sziget, Exit Festival, Eurosonic Noorderslag, ARTMania. The newest single, „Un sfert de secundă”, heralds a new album due this autumn.
Program
Thu. 25
Fri. 26
Sat. 27
Sun. 28
9.00 - 9.30 EEST
Networking Breakfast
All participants & speakers
9.30 - 10.00 EEST
Leadership Keynote
Lessons learned and lived from an entrepreneur and business leader. Guiding Qs: 1/ How and when do you seize the right opportunities? 2/ Why does positive thinking maximise your success? 3/ What are the secrets to never losing your passion regardless of the endless work demands?
Radu Georgescu
10.00 - 11.00 EEST
Fireside Chat
Innovation Case Study - How to transform a nightclub into a cultural experience. 1/ What are the ups and downs of disrupting the F&B Industry in a country like Romania? 2/ How important is the focus on design to offer a full on experience? 3/ What comes next - trends/ opportunities?
Mihai and Liviu Popescu in conversation with Cristi Leonte
10.00 - 11.00 EEST
Future Flash
The medium is the message: using VR and AR to galvanise change. Guiding Qs: — How does storytelling evolve in VR? —Is VR truly an empathy machine? —What is the difference between AR and VR? —What is mixed reality? —Why do we have to wait so long for good AR wearables? —What kinds of content works best for VR/AR?
Alexandru Berceanu and Sergiu Ardelean in conversation with Ian Daly
11.00 - 13.00 EEST
The Startup Toolkit
1/ Types of startups and why to bother: freedom, reliability, scale, and impact 2/ The big mistakes everyone makes (and how to avoid them) 3/ Building the skills and resources of career entrepreneurship 4/ Getting started without risking everything
Rob Fitzpatrick
11.00 - 13.00 EEST
Storytelling in the Attention Economy
1/ How can we help ourselves and others to put attention on things that matter in the age of distraction? 2/ What are the best storytelling strategies recommended for creatives working across different backgrounds?
Max Stossel
11.00 - 13.00 EEST
Disrupting the Fashion Industry: Myths and opportunities behind social, blockchain & orange economy
1/ Why the current model is not viable anymore 2/ What can be disrupted on both side: from fair production to ethical consumption 3/ Social business model 101 4/ What does it take to disrupt the fashion world 5/ Orange economy and how to get funded 6/ Upcoming trends & future of the industry
Jason Grullon and Guillaume Vaslin - Reimann
13.00 - 14.00 EEST
Networking Break
All Participants & Speakers
14.00 - 15.00
Crossfire plenary
The new age of architecture: using the power of design for impact In today’s society, trained architects emerge as fashion, arts and infrastructure leaders. There are no more boundaries and the limits between professions are being challenged all for the sake of art and innovation. Guiding Qs: 1/ How should education approach the training of tomorrow architects and designers to respond to the interdisciplinary challenges? 2/ Diversity as the new success story - how choosing your own path or being proactive in finding what you are interested in, can lead to some amazing and unusual career paths.
Oana Stanescu, Virgil Abloh, Lucy Styles, and Alexandria Algard
15.00 - 15.30 EEST
Meet the Artist
Subconscious borders The notion of humanity may go far until we first come to terms with our own geographical bias. This talk surveys a few projects seeking to fight the bias of our global consciousness and help better point our moral compass.
Capucine Gros
13.30 - 16.00 EEST
Coffee Break
All participants & speakers
16.00 - 17.00 EEST
Spark Presentations (after Ignite Model)
The story behind: - The World Press Photo Contest - The Magazine - The Urban Project
Micha Bruinvels, Enrico Bossan, and Alice Cabaret
17.00 - 17.35 EEST
BIG IDEA Keynote
Data visualisation - from numbers to narrative Tracing the impact of government-led actions
Josh Begley
17.35 - 18.30 EEST
CONCERT & AFTER PARTY
All participants & speakers
NextEx and Dj Rabbit King
11.00 - 12.30 EEST
Entrepreneurs Brunch
Entrepreneurship has no nationality Stories of success and failure from innovative international and local entrepreneurs Guiding Qs: 1/ What are the main lessons you learned after you decide to quit and start something on your own? 3/ What is the main motivation that pushes you outside your comfort zone and into the unknown? 4/ How are your venture changing / impacting your field and the community?
Andrei Lascut, Guillaume Vaslin, Adrian Oianu, and Beatrice Cord
12.30 - 15.30 EEST
UNCONFERENCE- Style - Urban Lab
Transforming Bucharest one space at a time From inspiration to action that enacts positive change. A creative, interactive session where participants will be given the tools to invent and develop innovative urban concepts to transform the Dalles Garden. Design Thinking / Urban Innovation / Collaborative Game / Creative Session
Alice Cabaret, Oana Stanescu, and Clara Duran
16.00 - 17.00 EEST
Closing Keynote
The modern world as a story of computers Wrapping up - creativity is the answer for the question of how technology can positively impact humanity
Alvy Ray Smith and George Buhnici
Gallery
Partners
Manifesto
About us
Cristian Movilă
Ramona Todoca
Silvia Floareș
Ana Ciobanu
Șerban Porupca
